We were asked to design an experience for the #VaccinesWork campaign to generate awareness on some basic facts for vaccines for the World Health Organization.
We chose to build a gamified experience that would revolve around critical illnesses that can be prevented by vaccination. All over the world, parents are hesitant about vaccinating their kids for many different reasons, and we decided to create a self-assessment test that would help them dissipate fears and gain knowledge on vaccine’s efficiency.
We chose to build a gamified experience that would revolve around critical illnesses that can be prevented by vaccination. All over the world, parents are hesitant about vaccinating their kids for many different reasons, and we decided to create a self-assessment test that would help them dissipate fears and gain knowledge on vaccine’s efficiency.
Through a very long horizontal scrolling experience, we created a test on Polio, Measles, Diphteria/Tetanus/Pertussis, Rottavirus/Pneumococcal and HPV. We chose these 5 vaccines because they are specially critical in different societies and continents of the world. Each vaccine test takes place in a different part of the world and the questions are mainly divided in history of the illness, symptoms and usage of the vaccine.
