World Antibiotic Awareness Week

World Health Organisation

For the World Health Organization, we created an interactive to raise awareness on the correct use of Antibiotics as well as an engagement platform to promote events all over the world for World Antibiotic Awareness Week.

Antibiotics

Platform + Interactive

The project is a combination of three pieces. It is a gamified interactive that is an educational tool to promote the correct use of antibiotics. It is an online platform where any user around the world can upload an event to be celebrated around World Antibiotic Awareness week. The event is then shown on a map tool that is connected to a grid of events. And it also has a social sharing section with all the main messages from the campaign.

Antibiotics

Platform + Interactive

The project is a combination of three pieces. It is a gamified interactive that is an educational tool to promote the correct use of antibiotics. It is an online platform where any user around the world can upload an event to be celebrated around World Antibiotic Awareness week. The event is then shown on a map tool that is connected to a grid of events. And it also has a social sharing section with all the main messages from the campaign.

A World of Events

Mapping the events globally

The events map is a custom made tool where all the events are uploaded by users around the world, published by the administrators and then shown on a map tool that has each event related to their geolocalized position. By choosing a place, the grid realigns itself to show the events in that specific point.

The Experience

Learn how to handle antibiotics

We used a test dynamic as well as gamification to illustrate a story of an Indian girl that needs to make some decisions when she gets sick. Through different stages, she will be required to choose between certain options and with that, we will all learn how to handle antibiotics.

Ilustrating a Story

Beautifully fighting the virus

Being able to design beautiful drawings with our illustrators is the way we have to convey all the right emotions for the story. In this interactive, we developed a story of a girl in India who gets sick, but we made a colorful canvas to reflect on the bright diversity that can be found on India's streets.

Bring color to Health

We use colors to ...

give hope, to shine a light on dark moments, to see the positive side of every story... We believe in using bright colors to display positive emotions when working on health communication and we also believe that being bright and colorful makes our work more appealing and by consequence, more impactful.

Educating by Gaming

Fight the virus!

Gaming is a great way to engage people in dynamics that benefit the understanding of any topic. In this case, we did three mini-games that exemplify three of the main concerns around Antibiotics: understanding that they kill bacteria, not viruses. That some bacteria, called superbugs, are becoming resistant and that the correct dosage in antibiotics is crucial to guarantee its success.

In All Sizes

Mobile version

Most of the campaign was launched and promoted in social media, so having a mobile version of the platform was key for success.

Amala's story

How to prevent antimicrobial resistance

Antibiotic resistance is increasing worldwide due to overuse and misuse of antibiotics. Newborn baby Amala has a life-threatening infection called septicemia. Will her antibiotic treatment work? This video from the World Health Organization (WHO) explains what people can do to prevent the spread of antibiotic resistance.

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