Shutter Island

Vertice Cine

Shutter Island

Digital strategy for the release of the movie

Design of a website that plays mainly on the mistery, playing on suggestion and speculation and avoiding the terror side of the story. We focused on the psychiatric aisle in the island, in its funky vibe and we used some clues to reinforce the island mystery...

 

We created a Facebook App. The app is a psychological test that every visitor to the island must undertake to determine their mental health. In this game, every player can discover the results of their FB friends. This app was made to target the young people, reinforcing the main strenghts of the film and benefiting from the virality of this social media hub.

 

The film grossed almost 9M euros in Spain and it became the biggest commercial success of Scorsese in our country. The site got more than 70.000 visits.

 

More than 3.000 people used the app and more than 100.000 people viewed the posts in their walls inviting them to enter the island.

Facebook App

Home of the Facebook app to test the player's mental health

Facebook App

Customized Roschard test in the Facebook app